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Life in the Dark 🌑 It’s Friday night in South Africa. The tjops are sizzling, the gees is high, the rugby’s about to start — and suddenly, click. Darkness. Eskom…
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South Africa’s not for the faint-hearted. One minute you’re enjoying a braai under blue skies, and the next — boom! A power surge from load shedding, a burst geyser floods…
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🎮 Man Cave Mzansi: Why Insuring Your Gadgets is a Must in South Africa The Man Cave — More Than Just a Chill SpotEvery oke dreams of the perfect man…
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Car Insurance That Gets You Back on the Road – and Has Your Back While You’re On It As a man that’s always on the move, your car means so…
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Why Personalized Insurance Matters:Meeting the Diverse Needs of South African Men. Let’s be honest: life doesn’t follow a template.And neither should your insurance. There’s the fresh graduate finding his feet.The…
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Insurance for Men. Reinvented for Real Life. For too long, men have had to settle for the same old one-size-fits-all cover that is impersonal, watered-down, and filled with gimmicks. From…
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You’ve finally found an Insurance brand that seems to get you.But what actually sets First4Men apart? We’ll tell you in one word: Relevance. While other insurance brands chase trends or…
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What if your insurance brand spoke your language? We’re not here to join the industry. We’re here to challenge it. At First4Men, we took a long hard look at what…
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Let’s face it — insurance has become noisy, repetitive, and painfully generic. For years, it’s been about ticking boxes: need car cover? Tick. Want it cheaper? Tick. But through it…