You’ve finally found an Insurance brand that seems to get you.
But what actually sets First4Men apart?
We’ll tell you in one word: Relevance.
While other insurance brands chase trends or race to offer the lowest premium, First4Men chases purpose. We focus on the most underserved yet high-value market segment in the country — South African Men.
Here’s what sets us apart:
1. Tailored Quality Cover For Real Life
We’ve ditched the copy-paste policy model. Instead, we offer product combinations built for where men are in life — whether you’re Graduate Greg, Single Steve, Divorced Dave, or Retired Rodger we cover your home, your car, your toys and all your personal stuff too.
2. Benefits aligned with your lifestyle
We don’t just pay out. We pay attention. Think tyre replacements, license renewals, or surprise perks for just keeping up your premiums. That’s what relevance looks like.
3. A Brand That Stands For Something
We’re not just another ‘insure & ignore’ model. We’re a tribe — and that comes with trust, unity, and a shield (literally) to represent that commitment and promise.
4. We Celebrate Men, Not Stereotypes
Whether you’re a stay-at-home dad or a trailblazing executive — we see you. We’ve built a product that respects your hustle, your risk, and your identity.
No gimmicks. No empty slogans. Just a brand that’s finally about you.
Join the tribe today and Get a quote or Chat to us.
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