What if your insurance brand spoke your language?
We’re not here to join the industry. We’re here to challenge it. At First4Men, we took a long hard look at what insurance had become: a race to the bottom. Price first, value last. Buzzwords like “switch & save” and “cashback” while your real life stays uncovered.
So we thought, “What if we flipped the script?” (Watch video)
Not Just Different. But Smarter & Tailored
We didn’t build a brand to save you a buck. We built it to save your lifestyle — from the things that matter most to the things you never saw coming.
Where other insurers offer “one umbrella for all,” we offer quality cover with benefits that actually fits your world. No fluff. No fine print acrobatics. Discover what sets us apart.
A Brand With Backbone
Built by South Africans, for South African men, we’ve created a product with personality and purpose. Our brand DNA is strong, protective, and proudly masculine — and our benefits are actually useful.
From that tree that needs trimming, or rubble that’s causing trouble, to 20kg of meat from last month’s hunt stacked in any fridge — and all those gadgets, toys, and favourite power tools that seem to grow legs — we go beyond standard cover.
We might even surprise you with a reward just for remembering your anniversary.
(We know. Simple, but groundbreaking.)
This is insurance that knows who you are — and backs you for it. Join the tribe today and Get a quote or Chat to us.
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