Company Profile for First 4 Men
Relax man, we’ve got you covered.
It’s time to disrupt the South African insurance industry. For too long, one of our biggest pillars—South African men—has been underserved.
At First 4 Men, we’re dedicated to putting the interests and priorities of men and their families first, offering innovative, reliable insurance solutions that truly connect with your dynamic lifestyle.
Founded in 2008, First 4 Men was born out of the belief that men deserve insurance designed just for them—something valuable, long overdue, and deeply rooted in tradition.
From the dawn of time, men have been the builders, protectors, and providers. Whether crafting a primitive shelter or defending a tribe with the warmth of fire, the instinct to protect runs in our DNA. We’re here to carry that legacy forward—protecting the protectors.
Relax man, we’ve got you covered.
Our Mission
At First 4 Men, our mission is simple:
To turn those “uh-oh” moments into “we’ve got you covered” moments.
Whether it’s clicking the tongs twice, slapping the bag of compost on your way out, or securing a load on your trailer, we understand that some important things need no explanation—but your other important things definitely need quality insurance cover.
Our Vision
We aim to create a brand that forms deep emotional connections with our customers by aligning with their interests, values, and everyday experiences.
We’re not just offering products—we’re crafting a lifestyle.
Through meaningful engagement, personalized solutions, and authentic storytelling, we build trust and foster a sense of community among our clients.
Domestic Cover
At First 4 Men, we know what MEN need, and we’re dedicated to providing the best product combinations designed to work for you—the protectors. Our Domestic Policy is crafted to meet the unique needs of men, offering coverage in a way that has never been done before.
🏡
Homeowners’ Cover
Protecting your home and outbuildings—because even your castle and legendary braai spot deserve a solid defense!
đźŹ
Household Contents Cover
Protecting your possessions and valuables inside your home – because not all guests know the difference between “borrow” and “keep.”
🎒
Personal All-Risk Cover
Insurance cover for specified and unspecified all-risk items—because you never know when your phone, sunglasses, or favorite jacket will decide to go on an adventure without you!
đźš‘
Personal Accident Cover
Cover for death or disability following accidental bodily injury—because life’s unexpected tumbles shouldn’t leave you with more than a bruise!
🚤
Watercraft Cover
Protection for your jet skis, boats, and yachts—because even the best captains sometimes forget that docks don’t have brakes!
đźš—
Motor Cover
Insurance for your private vehicles, including cars, LDVs, and motorcycles—because not everyone on the road got their license from a real driving school!
⚖️
Personal Liability Cover
Financial protection against legal claims for injury or property damage—just in case some things are out of your control.
First 4 Bikers
At First 4 Men, we offer a custom motorcycle product specifically for MEN. This coverage is available to all MEN, from the Founder to the Chaplain of the group
🏍️
Motorcycle Cover
Comprehensive motorcycle insurance for all MEN – because sometimes your bike needs more protection than just a cool helmet!
🎒
All-Risk Cover
Protecting your bike gear and accessories—although we can’t cover your bruised ego, your helmet and gear might need some extra protection!
đźš‘
Personal Accident Cover
Personal accident cover for motorcycles protects you in case of death or disability from an accident. Your injuries might be temporary, but the love and support from your riding club after that wild stunt? That’s a permanent reminder that you’ve got a family who’s got your back!
Our Commitment & Team Values
At First 4 Men, we’re committed to more than just providing insurance – we’re here to protect the protectors.
Inspired by a legacy of builders, defenders, and providers, our team blends time-honored values with innovative solutions to deliver quality cover that truly resonates with your dynamic lifestyle.
Every policy we craft is a promise of reliability, care, and community, driven by professionals who are as passionate about your security as you are about living life on your terms.
What Makes First 4 Men Unique?
We design insurance specifically for South African men by addressing the distinct risks and lifestyles you face every day. Our innovative products are tailored to provide not just cover, but true empowerment.
How Do You Build Trust With Your Clients?
By engaging meaningfully and listening intently, we forge deep emotional connections through authentic storytelling and personalized solutions that support you at every stage of life.
Who Is Behind First 4 Men?
Our team is made up of dedicated professionals—from tech innovators to customer advocates—who combine expertise with a personal touch to ensure our services remain cutting-edge and truly supportive.
What Is the Core Philosophy Behind Your Insurance?
Rooted in the timeless role of men as protectors and providers, our philosophy transforms everyday challenges into “Relax man, we’ve got you covered” moments, ensuring you receive quality, reliable insurance that supports your journey.
Company Profile Links
We’ll be in touch soon. In the meantime, Relax man, we’ve got you covered.
Yard Insurance Limited
Yard Insurance is a licensed non-life cell captive insurer.
Yard Insurance is an authorised financial services provider (17704).
Phone: 011 749 3130