Finally.
Insurance made for men with
quality cover that’s got your back.
Relax man, we’ve got you covered.
You don’t change a light bulb with a hammer, right? Why force a fit with your insurance if it’s not the right tool for the job? First 4 Men offers tailor-made short term insurance, exclusively for South Africa’s men.
At First 4 Men, we’ve chucked out the stuff that you don’t need and beefed up the stuff that you do. Simple and straight forward, with quality comprehensive cover for everything that matters most. It’s more than quality insurance cover – it’s the peace of mind that someone always has your back.
When the calm after the storm hits you the next morning.
Relax man, we’ve got you covered.
When indoor cricket wasn’t such a great idea.
Relax man, we’ve got you covered.
When your selfie lands up at the bottom of the ocean.
Relax man, we’ve got you covered.
When “that’s not going anywhere,” goes everywhere.
Relax man, we’ve got you covered.
We’re here for you on the days when you feel like Bear Grills and the days you just need a bear hug. So, when life bowls you a yorker and things don’t go as planned – Relax man, we’ve got you covered.
No compromise. No shortcuts.
Your House
Comprehensive insurance for your house and its contents.
Your Car
Comprehensive, quality car insurance cover made for men.
Your Stuff
Quality insurance for all your personal and specified items.
Your Toys
Bespoke cover for your boats, bikes, trailers and other toys.
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First 4 Men FAQ’s
You’re called “First 4 Men”. Is it really only for men?
Our mission is to offer quality short term insurance cover to South African men, supporting them by solving one less thing to worry about, plus the peace of mind knowing that they’ll be covered, when the paw-paw hits the fan. No compromise. No shortcuts.
I’ve never heard of First 4 Men before, are you new?
First 4 Men may be an overdue and exciting new concept for the South African market, but the parent company and the team involved have been successfully serving the South African Insurance market for over 30 years
How is First 4 Men doing things differently?
We want to bring personalization and that human connection, back. We’ve ditched the faceless inter-face in favour of real human beings who are a phone call away; looking out for you, to rely on for anything you need, when life happens.
What makes First 4 Men unique?
Instead of expecting men to settle for a generic solution that was never designed with them in mind, or paying for features and cover that’s not relevant, we’ve dropped what’s never made sense and packed our products full of what does. Our goal is to offer peace of mind and true support when those moments unexpectedly go from hero to zero
What does First 4 Men cover?
We cover five categories, custom made for South African men: House (which includes Home Owners and Household Contents), Car (which covers the full spectrum of Motor Vehicle Insurance), Toys (Motorcycles, Watercraft, Trailers and more) as well as Stuff (items that can be either General All Risk or Specified). In addition, we provide Personal Liability cover, too.
Insurance is such a grudge purchase. How is First 4 Men making it interesting and fun?
A man and his life responsibilities are serious enough as it is. We get that. Life’s too short to be serious about everything all the time, so we always try to bring a smile to your face while protecting you with quality cover, that’s got your back.
First 4 Men is not a policy, it’s a lifestyle. When you join us, you are not just another number, you are a part of our tribe.”