First4Men Insurance

Finally.
Insurance made for men with
quality cover that's got your back.

Relax man, we've got you covered.


You don’t change a light bulb with a hammer, right? So why force a fit with your insurance if it’s not the right tool for the job? First 4 Men offers short term insurance, designed around the South African man.



At First 4 Men, we’re all about quality comprehensive cover that’s simple and straightforward, for the peace of mind that someone always has your back.

Car Insurance
When the calm after the storm hits you the next morning.

Relax man, we've got you covered.

Car Insurance
Building Insurance
When indoor cricket wasn't such a great idea.

Relax man, we've got you covered.

Building Insurance
Stuff Insurance
When your selfie lands up at the bottom of the ocean.

Relax man, we've got you covered.

Stuff Insurance
Toys Insurance
When "that's not going anywhere," goes everywhere.

Relax man, we've got you covered.

Toys Insurance
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We’re here for you on the days when you feel like Bear Grills and the days you just need a bear hug. So, when life bowls you a yorker and things don’t go as planned - Relax man, we’ve got you covered.
No compromise. No shortcuts.

Your House

Comprehensive insurance for buildings and contents.

Your Car

Quality cover for motor vehicles, with excellent extra’s.

Your Stuff

Peace of mind for your personal items.

Your Toys

Custom cover for boats, bikes and other toys.

Have Questions? Request a Call Back!

Leave your details, and our experts will get in touch to assist you.

First 4 Men FAQ's

Our mission is to offer quality short term insurance built around the needs of South African men, for everything that matters most. This includes cover for family members, who also benefit from our excellent extra’s.

First 4 Men may be an overdue and exciting new concept for the South African market, but the parent company and the team involved have been successfully serving the South African insurance industry for over 30 years.

We want to bring personalization and that human connection, back. We’ve ditched the faceless inter-face in favour of real human beings who are a phone call away; looking out for you, to rely on for anything you need, when life happens. 

Instead of expecting men to settle for a generic insurance solution that was never designed with them in mind, we’ve built our offering around what matters most, to men. Our goal is to offer peace of mind and true support when those moments unexpectedly take you from hero to zero.
We cover five categories, custom made for South African men: House (which includes Home Owners and Household Contents), Car (which covers the full spectrum of Motor Vehicle Insurance), Toys (Motorcycles, Watercraft, Trailers and more) as well as Stuff (items that can be either General All Risk or Specified).
In addition, we provide Personal Liability cover, too.
A man and his life responsibilities are serious enough as it is. We get that. First 4 Men goes beyond insurance cover, to create a tribe for men that caters for what matters most.

Client Testimonials

“First4Men Insurance provided exceptional service! The team was incredibly helpful and guided me through the entire process. My insurance needs are in good hands.”
John Neil
Business Owner
“I love the way that these guys approach business. It's like the old days where you talked face-to-face and direct. There are no frills or gimmicks, just good, honest insurance.”
Ruan Pieterse
Outdoor Enthusiast
“I tipped my campervan on a recent trip to Chobe, Botswana. First4Men immediately got to work and sorted it out within a two weeks. It was fantastic service! Thanks!”
Jean Tait
Avid Explorer
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